What’s in a name? That which we call a rose.
By any other name would smell as sweet.
Much as I love Shakespeare, this timeless prose does not hold up when it comes to marketing, branding, business and website naming. The right name can make all the difference to your clientele, your traffic and ultimately to your success. So meaning what we say and saying what we mean with our chosen names is imperative.
[Read more…] about A Prolific Spring: Planting your own Garden